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Posters:
To advertise Elastoplast's extra large knee and elbow plasters we decided to target parents and children.
Children wear plasters like a badge of honour, a testament to the cuts and scrapes they endured during big imaginary adventures. Hence big plasters provide protection for big adventures.
Product Extension (plaster stickers) and Point of Sale Display:
Digital: app that lets children create a personalised adventure video.
Ambient (drawn on the floor):
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